Off-page SEO
Links, mentions and digital PR for companies already spending heavily on off-page who want better selection for the same money.
What off-page SEO actually is
Links, mentions and digital PR for companies that see the value and already have a budget for off-page.
Off-page SEO is the work on everything that shapes how your site and your brand are perceived from outside the site itself. Which other sites link to you, in what context and with what text, but also what is written about you when no link comes with it.
That second part matters more as search moves into AI assistants. They treat brands as entities rather than sites, and mentions are the strongest known signal for whether a brand appears in AI-generated answers. Much of that visibility comes from mentions carrying no link at all. So we work on links and narrative together: what is written about you, where, and in what context.
What decides the outcome is rarely the budget but the selection. We buy placements continuously and in volume, know the market, and assess each placement before it is bought: the site’s own traffic, topical fit, and what it is genuinely worth against the price.
Off-page and affiliate reinforce each other. Sites writing about you in an affiliate context build the same signals as the off-page work: mentions, links and a brand Google recognises. Running both lets the choice of placements and publishers pull in the same direction. See Affiliate marketing.
What we do
-
Ongoing off-page
From SEK 30,000/monthStrategy, selection, negotiation, digital PR and risk assessment every month, with cost forecasting and full tracking of every placement. You see exactly what goes to the work and what goes to the placements.
- Link strategy tied to the pages that actually need to rank
- Digital PR and mentions that build the brand as an entity
- Narrative: what is written about you, not only where you are linked
- Quality and risk assessment of every individual placement
- Full tracking of every link bought: where, when, at what price and whether it stays up
- An anchor text profile that holds up over time
Want help getting started?
Tell us where you are today and we will say plainly whether this service fits you or not. We are happy to talk affiliate marketing even if you just want to exchange ideas.
Common questions
What does off-page work cost?
The fee starts at SEK 30,000 a month and covers strategy, selection, negotiation and risk assessment. The link budget sits outside it and is set by you. The service is built for companies with an established off-page budget. Below that level we rarely make enough difference for it to be worth it to you.
How do you judge whether a placement is worth having?
We look at the site’s own traffic and how it has developed, how topically close it is, how it already links out, and what a placement there is actually worth relative to the price. A site with good metrics but no real readers is worth nothing.
How many links are included?
We do not work against a number. Volume is easy to deliver and says nothing about the result. A single placement on the right site is often worth ten on the wrong ones. We agree a budget and account for where it went.
Can you work alongside our existing SEO agency?
Yes. Off-page is often the part a generalist agency struggles most to deliver, and we are happy to work as the specialist alongside an existing supplier who owns on-page and technical.
Does this help visibility in AI search?
That is a large part of the point. AI assistants treat brands as entities and weigh mentions heavily, often with no link attached. The digital PR and narrative work is aimed as much at putting you in the sources the models draw from as at strengthening the site’s authority.
How do you report?
You get a running log of every placement bought: site, date, price, anchor text and whether it is still up. Alongside it a cost forecast for the coming period, so the budget is never a surprise. Link counts are not a measure of success and are not presented as one.